ECAM Lyon, among the most influential engineering schools on social networks

In early September 2019, the magazine l’Etudiant published its ranking of the most influencial French engineering schools on social networks. ECAM Made the top 10 !

It is no longer a secret, the new generations get information and communicate massively on social networks. To reach their targets and impose their mark, higher education institutions have gradually taken over 2.0 platforms such as Facebook, Instagram, Youtube or Linkedin.

ECAM Lyon is no exception to the rule. Four years ago, its communication team built a strategy to position the School’s brand on the web and reinforce its digital communication with high school students and higher education students. A serious work with real returns as ECAM Lyon has just been named as one of the most active engineering school on Instagram. See the overall ranking.

« Usually, we do not appear in this type of rankings because they prioritize the volume of fans. Of course, facing universities or even schools with more than 5,000 students, ECAM Lyon seems small ! But our fan community is very active and attached to the posts we publish on social networks. Our students do not hesitate to share with us photos of their daily life on campus or during their academic mobility abroad. » Interviewed by the head of digital communication at ECAM Lyon.

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